Campaign details
Brand: SatineBrand owner: YiliEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Soft drinksMedia channels: Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Radio & audio, Product sampling, Social mediaBudget: 500k - 1 million
Executive summary
Yili needed to promote its organic milk beverage, Satine, while demonstrating the benefits of living an organic lifestyle. To promote Yili’s organic milk beverage, Satine, and the benefits of an organic lifestyle, we created China’s first ever Organic Hub, both off and online.
In...