Yili: Satine's Organic Hub

Lemon Tian, Sara Wang, Nicholas Short

Yili, a dairy brand, launched a campaign in China to promote its new milk beverage, Satine, while demonstrating the benefits of living an organic lifestyle.

Campaign details

Brand: SatineBrand owner: YiliEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Soft drinksMedia channels:Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Radio & audio,...

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