Campaign details
Brand: YiliBrand owner: Yili GroupEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Milk & dairy drinksMedia channels: Events & experiential, Point-of-purchase, in-store, Product sampling, Radio & audio, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Campaign video
Creative assets
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