Yili: Satine's organic hub

Yili, a dairy products producer, used an online and offline campaign in China to promote Satine, an organic milk beverage.

Campaign details

Brand: YiliBrand owner: Yili GroupEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Milk & dairy drinksMedia channels:Events & experiential, Point-of-purchase, in-store, Product sampling, Radio & audio, Social media,...