Campaign details
Brand: YiliBrand owner: Yili GroupEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Milk & dairy drinksMedia channels: Competitions & contests, Online video, Packaging & design, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: 3 - 5 millionCampaign video
Creative assets
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