Yili: QQ Star Milk’s Night at the Museum

Yili, a milk brand, launched a campaign in China to connect with parents and drive sales of its QQ Star Milk for children.

Campaign details

Brand: YiliBrand owner: Yili GroupEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Milk & dairy drinksMedia channels:Competitions & contests, Online video, Packaging & design, Social media, Virtual & augmented...