As the largest brand in China's domestic pure milk market, Yili occupies a 41.6% market share. Faced with a large number of competing product marketing during the Spring Festival, the brand hopes to launch exclusive customized New Year goods to differentiate it from other products and increase consumer preference for the brand and the brand's market share during the Spring Festival.
Case details
Brand : Yili Pure Milk
Brand owner : Yili
Main agency : Mindshare Beijing, Yimingtian
Put on the market : Mainland China
Launch time : January 2020
Industry : Food
Media channels : video media, social media, product packaging, TV programs
Budget: 11 million...
