With the Spring Festival approaching, the dairy brand Guliduo seeks to increase sales in China's second- and third-tier sinking markets, especially in the vast rural areas, where it contributes nearly 50% of the brand's sales. Therefore, Gu Li mostly needs to deepen the sinking attribute platform, carry out brand sinking rural marketing, and help the brand gain stronger popularity and influence in the offline market.
Case Details
Brand: Grain
Brand owner: Yili
Main Agency: Mindshare China
Main agency holding group: WPP
Launched on the market: Mainland China
Industry: Dairy
Media Channels: Influencers (Stars/Celebrity Spokespersons), Videos/Microfilms, Social Media
Background/Goals/Challenges...
