Case details
Brand: Golden
Brand owner: Yili
Main Agency: Mindshare Mindshare
Secondary agency: Neo Yimingtian
Put on the market: Mainland China
Delivery time: September 28-October 27, 2020
Industry: Dairy Products
Media channels: short video platforms, offline events, social media
Budget: 4.61 million
Case summary
Jindian is a leading brand of high-end white milk, and Jindian has been committed to advocating "organic" since its establishment of its own brand. In 2020, under the guidance of the brand proposition of "Opening a New Organic Life", Jindian will continue to strengthen the concept...