Yili Golden Classic x Yanji and "Yanji" bookstore experience cross-border

Case details

Brand: Golden

Brand owner: Yili

Main Agency: Mindshare Mindshare

Secondary agency: Neo Yimingtian

Put on the market: Mainland China

Delivery time: September 28-October 27, 2020

Industry: Dairy Products

Media channels:short video platforms, offline events,...