Case details
Brand : Extra Yida
Brand owner : Mars Wrigley
Main agency : Mediacom
Secondary agency : MTomorrow
Put on the market : Mainland China
Delivery time : June 14th-July 17th, 2020
Industry : Food
Media channels : social media, short video platforms, video platforms, H5, OTT, e-commerce platforms, music platforms
Budget : 26.7 million
Case summary
Affected by the commercial impact of China's chewing gum market and the epidemic, Yida urgently needs to seek innovation and subversion in communication to convey the brand concept of "clean mouth and...