Yapi Kredi: POS device is now on your phone

Yapi Kredi, a nationwide commercial bank in Turkey, increased members, customer acquisition scores, and customer sentiment by connecting with its audience to gain more clients.

Where Were We?

With the motto "There is no limit in service" Yapı Kredi served as a brand that strived to eliminate barriers in front of both individual customers and S, M, and L businesses. The small business segment's artisans were one of the most profitable customer segments for banks because they favored using a single bank for all their needs and provided consistent cash flow. Therefore, it was crucial for banks to connect with this audience in order to gain more clients.

Why Were We There?

By providing various financial options to tradesmen, rivals had long drawn attention. Although...

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