Yahoo! – How conventional planning within an unconventional agency structure led to a worldwide media first
Planned by: Frank Bethel, Oily Taylor, Simon WasseffAgency: Host, Australia
SUMMARY
The Yahoo! 'Think Tank' shows how conventional planning skills, when practised within an unconventional advertising agency structure, can lead to a solution far beyond the expectations of the brief.
In this case it took us on the unlikely journey from running a trade print campaign to a media first – a real live Think Tank manned continuously for 24 hours a day, seven days a week for a fortnight in...