Case details
Brand : Xu Fu Ji
Brand owner : Nestle
Main Agency : Mindshare Media
Put on the market : Mainland China
Delivery time : January 17-January 26, 2019
Industry : Food Retail
Media channels : Music APP, H5
Budget : 2.38 million
Case summary
Xu Fu Ji is a traditional Chinese candy brand and one of the main new year products for entertaining guests and giving gifts during the Spring Festival. However, as the use of online red envelopes as New Year gifts has become more and more widespread,...