The traditional confectionery brand Xu Fu Ji is one of the most important products for the Chinese New Year. However, in recent years, competitors have risen sharply, while the brand image of Xu Fu Ji has deteriorated significantly, and loyal consumers have decreased by 7%. The brand hopes to further deepen the relationship between the Spring Festival and Xu Fu Ji on the basis of the Spring Festival marketing in 2019.
Case details
Brand : Xu Fu Ji
Brand owner : Nestle
Main Agency : Mindshare Media
Put on the market : Mainland China
Launch time : December 16, 2019-January 16, 2020
Industry : Food
Media channels: music APP, travel ticketing APP, e-commerce platform, mini program,...
