Xbox: The Birth of Gaming Tourism

Xbox, Microsoft’s gaming brand, connected to its audience by creating a virtual tourism industry around its games.

Campaign video: Visit Xbox – The birth of gaming tourism

Read the full campaign case study

Selected creative: Visit Xbox – The birth of gaming tourism

Credits

Creative agency: McCann London / MRM LondonAccount Director: Lynne Carter / Melanie VickersAccount...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today