www and international industrial marketing research.

This paper describes the impact of the internet on international industrial research. The author discusses the different aspects of the www such as new research objectives and methods and the suitability of these future tools for international industrial marketing research.

www And International Industrial Marketing Research

Where is the added value?

Stefan Binner Managing Director of bms GmbH, Germany.

INTRODUCTION

Since the internet became available for larger parts of the population, industries and the marketing research community,...