Wrangler: Eternity campaign

Since its inception in 1947, the Wrangler brand of clothing was aimed at a blue-collar market located primarily in the South, Midwest, and West.

Wrangler: Eternity campaign

Jack Rummel

Overview

Since its inception in 1947, the Wrangler brand of clothing was aimed at a blue-collar market located primarily in the South, Midwest, and West. Wrangler and its major competitors, Levi Strauss and Lee, enjoyed...