Worldwide web?

This is a summary of an article that appeared in the magazine Business Horizons. It reviews the interactive nature of marketing on the internet.

Best in Brief: Worldwide Web?

(Business Horizons)

Mauro F. Guilln

Douglas WestProfessor of Marketing at the University of Westminster, provides a summary of this article.

The internet has not proved to be as 'global' as was first anticipated. For...