Word of mouth marketing: giving readers something to talk about

Dave Balter

An increasing number of newspapers have sought to redesign their format in an effort to more closely correlate with the way that readers consume their news.

Word of mouth marketing: giving readers something to talk about

Dave BalterBzzAgent, Inc.

In early 2007, The Wall Street Journal rolled out an entirely redesigned daily newspaper. The folks at The Journal decided it was time for a smaller, more “on-the-go”...

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