Women on Top!!

Explores the changing role of men in advertising. Notes that undoubted changes over the last 30 years, moving men from near-heroes to (often) wimpishness and vunlerability, has paralleled a changing status for men in society and, amongst other things, increasing suicide rates, particularly with the young.

Women on top!

- From 70s stud to millennium muppet - The demise of the male advertising icon

Deborah McCrudden, The Research Business International

Biology determines whether we are male or female; culture determines what it means to be male or female,...