Explores the changing role of men in advertising. Notes that undoubted changes over the last 30 years, moving men from near-heroes to (often) wimpishness and vunlerability, has paralleled a changing status for men in society and, amongst other things, increasing suicide rates, particularly with the young.
Women on top!
- From
70s stud to millennium muppet
- The demise of the male advertising icon
Deborah McCrudden,
The Research Business International
Biology determines whether we are male or female;
culture determines what it means to be male or female,...
