Wm. Wrigley Jr. Company: Gotta Have Twisted Sweet campaign
Rayna BaileyOVERVIEW
Soon after its introduction in 1893, the Wm. Wrigley Jr. Company's Juicy Fruit chewing gum became the best-selling gum in the United States. Although Juicy Fruit was...
Wm. Wrigley Jr. Company: Gotta Have Twisted Sweet campaign
At 31 % market share, Juicy Fruit remained the number one brand in the early 2000s but was losing ground to competitors.
