With so many digital media, is Snapchat worth investing in overseas brands?

For Chinese brands that want to go overseas, social platforms must have a place in the overall investment in digital media. In terms of overall marketing strategy layout, brands can consider social platforms such as Snapchat as a part of their unique overseas audiences and categories to connect AR technology experience with e-commerce business to promote possible business results. At the same time, in order to make better use of the platform's "creator economy", the effective interaction between brands and creators is also crucial.

This article is part of Spotlight China's latest series focusing on Chinese brands going overseas. read more

Snapchat, famous for its "burn after reading" feature, is a social platform with 319 million daily active users (according to Snapchat's 2021 Q4...