Wired China: The Power of the World’s Largest Internet Population

China has the largest internet population in the world—76 percent with high-speed broadband connection.

Wired China: The Power of the World's Largest Internet Population

Cate RiegnerNetpop Research, LLC


This report examines differences in internet usage among people in China (estimated 228 million users) (CNNIC, 2008) and the United States (217 million) (Horrigan, 2008).

China has the world's largest internet population, and broadband penetration, currently at 76 percent, is growing at 28 percent CAGR (CNNIC, 2008). Although the addition of tens of millions of new Chinese broadband participants presents a challenge to businesses everywhere, Western marketers may have a slight advantage: the look, feel, and features of many Chinese websites are similar to...

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