Winning magazine readers the subscription way

Bryan Douglas-Dala

Candis is a popular monthly women’s magazine based in the north-west of England. In 2001 it switched from door-to-door distribution to subscription only sales.

Winning magazine readers the subscription way

Bryan Douglas-Dala Newhall Publications Ltd.
A UK women's monthly magazine is bucking the trend in an industry marked by falling sales.The ...
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