Campaign details
Brand: WingstopBrand owner: Roark Capital GroupEntrant company: Leo Burnett ChicagoIdea creation: Leo Burnett ChicagoMarket: USASector: Restaurants & takeawaysMedia channels: Cinema, Integrated, Online display, Online...
Wingstop: Thighstop
Restaurant chain Wingstop used a multichannel approach to pivot its business offering to Thighstop to overcome a national chicken wing shortage in the US.
