Will the internet kill television?

Online is taking an ever-increasing share of adspend, and is increasingly dominating the thoughts of marketers.

Will the internet kill television?

Andrew GreenZenithOptimedia

BACKGROUND

The web is big business. $24.5 billion was spent on internet advertising globally in 2006, 31% up on the previous year.1 It represented around 6% of major media advertising.

Television,...