Will private label drive out manufacturer brands?

Helen Passingham-Hughes, managing director of TNS’s Asian panel network, reports on the size and growth of the private label fmcg sector in 48 countries.

Will Private Label Drive Out Manufacturer Brands?

Helen Passingham-Hughes Asiapanel

Private label is growing across all regions but demonstrates significant country-by-country variation (Figure 1). Within the 48 countries covered by...