Will Private Label Drive Out Manufacturer Brands?
Helen Passingham-Hughes Asiapanel
Private label is growing across all regions but demonstrates significant country-by-country variation (Figure 1). Within the 48 countries covered by...
Will private label drive out manufacturer brands?
Helen Passingham-Hughes, managing director of TNS’s Asian panel network, reports on the size and growth of the private label fmcg sector in 48 countries.
