Will client insight functions survive the recession?

Michael Harvey

Michael Harvey of drinks giant Diageo argues that good consumer planners are more valuable than ever, but must be be intimately connected with brand strategy and implementation.

Will client insight functions survive the recession?

Michael Harvey

In the heady days of late summer last year, before the world as we knew it collapsed, I was very happy to give my opinion that client side 'insight' functions were here to stay.

These new...

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