Wilkinson Sword - Going with the Mo, not with the Flow

Wilkinson Sword wanted to announce their first-time sponsorship of Movember, a Men’s health charity that encourages men to raise money for the fight against prostate cancer by growing a moustache.

Wilkinson Sword – Going with the Mo, not with the Flow

JWT, London

SUMMARY

Make Yourself Comfortable

This is the story of how Planning helped to turn a 5 second TV tag to support a charity into a brand experience that showcased product, rallied their audience...

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