Wild, wild west
Interactive technology seems to change with each passing day. Users have gone from simply reading newspaper content online to watching streaming video to interacting in virtual communities to having news and weather alerts sent directly to their mobile devices.
Not surprisingly, these changes have resulted in myriad new advertising opportunities and a steady diet of work for agencies focused on guiding advertisers through the wired and wireless marketing landscape. But interactive marketing is an area of agency-client relations that's still in its infancy, notes Mary Conrad, the general manager of the Chicago office of Jones...