Wild: Dirty talk

Wild, a sustainable deodorant brand, increased awareness and brand consideration among young people in the UK by launching a three-minute film on YouTube that drew parallels between dating and sustainability.

Sustainable deodorant brand Wild had established brand awareness among eco-conscious early-adopters. The next challenge was to increase brand awareness among Millennials who care about the planet, but also care how they smell.

Strategy

The climate crisis...

Not a subscriber?

Schedule your live demo with our team today