Why we have to change the language of market research
Monty Alexander and Virginia Valentine
Market research is caught in a historic language trap. Our perceived discourse is 'scientific' and 'rational', at a time when clients are looking for 'insight' and 'creativity'.
Why We
Have To Change The
Language Of Market
Research
The
case
Virginia
ValentineandMonty AlexanderSemiotic Solutions
Introduction
Why do we have to
change the language of
MR? Because our discourse
our language and
imagery, our whole
communications...
