Why thinking “beyond trade” can help retailers prepare for the future

By 2030, half of retailer profits could be drawn from businesses like advertising, financial services and data services, according to a new report.

Half of retail profits could be generated from sources like advertising, financial products, health services and third-party fulfillment by 2030, a report by consultancy Bain & Company has argued.

More specifically, these non-conventional revenue sources...

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