Why should you appoint a global agency group?

Sir Martin Sorrell, founder and chief executive of WPP, puts the case for multi-national clients using a global agency group as a ‘portal’ for an integrated marketing strategy.

Why Should You Appoint A Global Agency Group?

Sir Martin Sorrell WPP

It has taken a bit longer than we anticipated, I'll admit, but it looks increasingly as though major multinational  companies may in future ask large groups to mix'n'match...