Why planners could do with a common enemy

Rory Sutherland

This article discusses agency planners and their role. Planners are interested, open-minded, intelligent and imaginative, but they have one defect: they keep questioning what their role in the agency should be and comparing it with other jobs.

Why planners could do with a common enemy

Rory Sutherland

I was asked to write a few words about planning for this edition of Admap.By long-established tradition, this means writing a piece the title of which ends in a question mark. Something along the...

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