Why mobile might finally take its place at the marketing table

Brad Fairhead, Hyper

The mobile phone is fast becoming the number-one way of accessing the internet, with phones outnumbering computers three to one and smartphone penetration increasing to well beyond 20%.

Why mobile might finally take its place at the marketing table

Brad Fairhead

A recent article in The Guardian stated that, even in these cash-strapped recessionary times, most people would rather give up coffee, new shoes, chocolate, alcohol and even haircuts than throw away their mobile phone.

Amazing, isn't it? But so strong is our relationship with the mobile phone that it is now fast becoming the number-one way of accessing the internet, with phones outnumbering computers three to one and smartphone penetration increasing to well beyond 20%.

From a consumer perspective, the mobile phone is finally starting...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands