Why Has It Taken Us 400 Years To Learn From Sir Francis Bacon?
Jeremy Bullmore WPP
I'm not quite sure when it was that Chief Information Officers became Chief Knowledge Officers or when Market Research Managers became Insight Managers but if we'd...
Why has it taken us 400 years to learn from Sir Francis Bacon?
Argues that the successful use of research and information depends, not on the data, but on the creative ingenuity with which they are used to develop, test and validate hypotheses.
