Why has it taken us 400 years to learn from Sir Francis Bacon?

Jeremy Bullmore

Argues that the successful use of research and information depends, not on the data, but on the creative ingenuity with which they are used to develop, test and validate hypotheses.

Why Has It Taken Us 400 Years To Learn From Sir Francis Bacon?

Jeremy Bullmore WPP

I'm not quite sure when it was that Chief Information Officers became Chief Knowledge Officers or when Market Research Managers became Insight Managers but if we'd only listened to Sir Francis Bacon, we'd have made the change about 400 years ago.

In his Induction and Intuition in Scientific Thought, Sir Peter Medawar writes, 'If we believe that scientific knowledge grows out of the evidence of the senses, then our first duty as scientists must...

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