Inflation is growing across all of the major economies. As we emerged from the pandemic – a period of contraction in the Fast Moving Consumer Goods (FMCG) market – we did see growth in spending and also in consumer confidence. But this has started to taper off across all of the macro economic indicators.
This is not the first inflation we have experienced, and it certainly won’t the last. But in many ways this is ‘an imperfect inflation’.
Typically in an inflationary period, we expect consumer demand to struggle. But right now we’re also seeing huge hikes in commodity prices...