Why Do Advertisers Use Puns? A Linguistic Perspective

This article explores the role and interpretation processes of puns in print advertising. The function of punning (wordplay) in advertising varies from double meanings to humorous effects.

Why Do Advertisers Use Puns? A Linguistic Perspective

Elmira DjafarovaNorthumbria University

INTRODUCTION

The conditions of advertising texts force the advertisers to adopt various verbal and visual devices to attract more customers. The language of advertising...

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