Why Daawat chose to uninvite people this festive season

Gunjan Godwani, Jitender Dabas

A strong message of responsibility that commanded respect in the Indian market saw basmati rice brand Daawat succeed in growing both sales and brand affinity.

Campaign details

Brand: DaawatBrand owner: LT FoodsEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: FoodMedia channels: Social mediaBudget: Up to 500k

Executive summary

Basmati rice is a premium rice category in India. Being a premium...

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