Whose minds are messed up? A response to Nairn and Fine

Tim Ambler

Regulation of advertising to children is receiving increased attention. We need to distinguish areas where practice needs reform from criticism based on flawed models of how advertising works and from wrongly perceived changes in advertising practice.

Whose minds are messed up? A response to Nairn and Fine

Tim AmblerLondon Business School

INTRODUCTION

Nairn and Fine (2008) have claimed that the advertising industry is, or might be, behaving unethically with regard specifically to children. They suggest...

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