Whose Brand Is It Anyway?
Dede Fitch
It's every parent's worst nightmare that a child should fall in with a bad crowd. Should the “parents” of brands — the creators, managers, and marketers — share this worry? Can a brand be damaged...
Whose brand is it anyway?
You can pick your brands and you can pick your friends. But if you’re a marketer, can you pick your brand’s friends? Should you even try? As a brand manager, your first instinct may be to protect your...
