Who's watching my ads?

This paper looks at the results of a study on quality of viewing (in terms of level of attention to program), and how this data can be used to improve the efficiency of real-world media planning.

Who's Watching My Ads?

Applying qualitative assessments of viewer involvement to predict meaningful advertising exposures

Brian RockandRobert ChardMitchell Media Partners

INTRODUCTION

The issue of quality of program environment is not a new one....

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