Who's afraid of opinion polls? A live case study of spin and rhetoric; what happens when some love and others hate the numbers
Caz Tebbutt and Jenny Hayward-JonesTebbutt Research, Fiji and Lowy Institute for International Policy, Australia
Introduction
We all want to be noticed; some of the time anyway – but the glare of the spotlight burns brightly.
What if you conducted a public opinion poll that generated more than 100 items of press coverage and drew comment from several Prime Ministers? What if academics, NGOs and blogs were writing about it? What if the topic tugged...