Wholesome & Hearty Foods Company: Eating Good Just Got Great campaign

Mariko Fujinaka

Meatless food company Gardenburger Inc’s Eating Good Just Got Great campaign was to expand its market beyond traditional vegetarian consumers (less than 2% population).

Wholesome & Hearty Foods Company: Eating Good Just Got Great campaign

Mariko Fujinaka

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1999 edition of Major Marketing Campaigns Annual, Gardenburger Inc. changed its name to Wholesome...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today