Whole Foods Market's thanksgiving
Turkey Protection Plan
You may have blocked the memory, but Thanksgiving 2020 was not its usual festive self. COVID cases were skyrocketing and strict guidance from CDC would limit gatherings to small groups in the same household. To protect the elderly and other vulnerable groups, younger generations were limiting exposure to parents and grandparents.
Things weren't looking so rosy for grocery retailers, either. In the months leading into the holiday, customers were minimizing trips outside the home and streamlining the number of retailers they frequent, causing declines in store traffic and sales for many retailers.
WFM...