Who would be a sales director
Martin Wheeler and Ian Fermer
Consumer packaged goods manufacturers in the UK pay around £8 billion to grocery retail chains to support promotional activity each year, while the share of profits taken by the latter from these initiatives has increased by over 10% since 2003, figures from Billetts show.
Who would be a sales director?
Martin Wheeler and Ian FermerBilletts
The current trading environment is forcing Consumer Packaged Goods (CPG) brands to increase trade funding at a time when ROI from this "investment" is being forced down. Retailers are more...