Who would be a sales director

Consumer packaged goods manufacturers in the UK pay around £8 billion to grocery retail chains to support promotional activity each year, while the share of profits taken by the latter from these initiatives has increased by over 10% since 2003, figures from Billetts show.

Who would be a sales director?

Martin Wheeler and Ian FermerBilletts

The current trading environment is forcing Consumer Packaged Goods (CPG) brands to increase trade funding at a time when ROI from this "investment" is being forced down. Retailers are more...

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