who is your brand? and what is its story?
Jon HowardSpink, sets out guidelines for using archetypes effectively to build brands
Is there a better way to define brands than the jumble of bland, unrelated...
Who is your brand? And what is its story?
Jon Howard-Spink looks for a more potent way to define brands than sterile adjectives. His solution uses archetypes based on stories and characters from myths and legends.
