Who is responsible for corporate communications?

Ian Buckingham, BY2W Consulting, and Philip Kitchen, Professor of Strategic Marketing at Hull University Business School, discuss the role of the CEO in today's global business and his or her responsibility for corporate communications.

Who is Responsible for Corporate Communications?

Ian Buckingham and Philip Kitchen

We can read through felled rainforests on the role and image of the superhuman CEO, described variously as chief entertainment and latterly chief engagement officer, but are...