Who is Responsible for Corporate Communications?
Ian Buckingham and Philip Kitchen
We can read through felled rainforests on the role and image of the superhuman CEO, described variously as chief entertainment and latterly chief engagement officer, but are they really the communications pivot of the business? Does it not somehow feel like the obsession with CEO as superhero bestriding the organisation 'like a colossus', is an 1980s/1990s anachronism? In this article we explore where the real focus of corporate communication lies, and whether the gathering pace of communications professionalism is bringing fresh support to the front line.
While...