Whittaker

The campaign reversed a three year trend of declining sales. For a relatively small spend the campaign captured the imagination of New Zealanders and enhanced Peanut Slab's icon status.

Advertising Effectiveness Winner:

Whittakers Election Campaign

Agency:  Saatchi & Saatchi

Family-owned chocolate manufacturer JH Whittaker & Sons had got themselves into a sticky situation.  A marketing initiative in 1997 to launch new product had been successful, but at some expense to its own flagship Peanut Slab.

The enrobed chocolate bar market is highly competitive, with large manufacturers investing hundreds of thousands of dollars in advertising and continuously launching new novelty bars just to maintain market share, or make gains of ...

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