The campaign reversed a three year trend of declining sales. For a relatively small spend the campaign captured the imagination of New Zealanders and enhanced Peanut Slab's icon status.

Advertising Effectiveness Winner:

Whittakers Election Campaign

Agency:  Saatchi & Saatchi

Family-owned chocolate manufacturer JH Whittaker & Sons had got themselves into a sticky situation.  A marketing initiative in 1997...

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