Whitelion: No Home Address

Non-profit, Whitelion, worked with corporate partners in a new way to raise funds and awareness for homeless youth in Australia.

Objectives

1. Business objectives: revolutionising the way we generate revenue

When Whitelion was stripped of its entire fundraising events calendar, with it went 50% of their annual donations' revenue. This 50% worth of lost revenue was valued at around $200K.

Target: To remain operational, we needed to supplement the $200K we had lost.

2. Campaign objectives: capturing the attention of a consumed nation

With two all-consuming emergencies at hand – Australia's limited generosity was dedicated to disaster relief and health services.

Target: Reach as many Aussies as possible, with ZERO media dollars at our disposal.

3. Social objectives: the humans...

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