Whitehall-Robins: Recommended By Dr. Mom campaign

Robitussin cough and cold products have always been available as over-the-counter preparations. A campaign that began in 1975 urged consumers to "Ask Your Doctor" or "Ask Your Pharmacist," thus adhering to the gold standard in health care advertising by advocating a link between the product and a health care professional.

Whitehall-Robins: Recommended By Dr. Mom campaign

Christine Minderovic

Overview

Robitussin cough and cold products have always been available as over-the-counter preparations. A campaign that began in 1975 urged consumers to "Ask Your Doctor"...