Campaign details
Brand: White by JATBrand owner: JAT HoldingsLead agency: TriadContributing agencies: Isobar, Odloo VFX, 35KM FilmsMarket: Sri LankaSector: Home improvementMedia channels: Programmatic display, Search marketing, Websites & micrositesBudget: Up to 500k
Executive summary
In Sri Lanka, the success of a paint brand is largely dependent on the recommendations of paint-sellers. Hence new paints face a barrier to entry since most paint-sellers are already incentivised to recommend competitor brands.
This was no different for WHITE by JAT. So, in an offline-only paint market, we did...